1.Strategic marketing decisions, choices, and mistakes
Mar 3, 2010 ... Discuss the strategic marketing decisions, including products to offer, markets to target ..... poured millions into it's launch of razors in an attempt to compete with Gillette, but decided ... strategic objectives based on its position in the BCG matrix . ...... Reprinted with the permission of Harvard Business Review, ...
Porter, M.E. “What is Strategy”, Harvard Business Review, Nov – Dec 1996. .... The BCG and McKinsey matrices are two techniques to provide information ... These techniques are useful at the next stage where “micro-level” strategies are ..... we will respond by launching a competing product in the market within four months” ...
3.Decision making in a time of crisis: Drucker's recommendations
Design/Methodology/Approach - A review of Drucker's work over the last half ... become a “commodity” (memories) and to move into a “specialty” ( microprocessors) ... promotion, improved product versions); and thus transform the business into ... Then the evaluation matrix is generally stringer that the BCG matrix since it ...
4.Marketing Management, Millenium Edition
Global forces will continue to affect everyone's business and personal life. .... from major decisions such as what product features to design into a new .... insurance companies, mechanics, spare parts dealers, service shops, auto ...... See Theodore Levitt's classic article, “Marketing Myopia,” Harvard Business Review, ...
5.Documents de travail
This work explores and reviews the introduction of real option in the strategic ...... product for launching a new one (as depicted in the BCG matrix). ... Carr, Nicholas G. (2002), Unreal Options, Harvard Business Review 80,12, 22. ..... Cumulative Causation and Evolutionary Micro–Founded Technical Change : A Growth ...
6.Strategists in an uncertain world
Apr 1, 2010 ... Recent articles in the Harvard Business Review tend to reinforce the ..... At a micro-level, clients come first and their needs and will are the .... This helps us to position ourselves in terms of services, products ... types of strategists, such as business modelling, swot analysis, value creation, or BCG matrix.
7.INTA-GB.3337.30 spring 2012 syllabus
Feb 15, 2011 ... Harvard Business School Publishing. Corporation. Recommended Reading. Agriculture and Health Care Starter Packets in Appendix A & B, ...
technology led business in open economic environment. Today the demand is for managers who can appreciate the global linkage of products and services - a ...