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17.BIBLIOGRAFÍA ÿ Libros

Kleppner O., 1988, Manual de la Publicidad Otto Kleppner's Tomo 3 (traducido de la 9na edición de “Otto Kleppner's Advertising Procedure”), Estados Unidos : ...

PDF Book Title: BIBLIOGRAFIA
Link to file: catarina.udlap.mx 1




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18.Aronson, E., Brewer, M., Carlsmith, JM., (1985).

Maxi Marketing. México : Mc Graw Hill. Rowlley, T., Y Lane, R. (2001). Kleppner publicidad. 14° Ed, Mexico: Pretince. Hall. Schartzman, L., Stratus, A.L., (1973).

PDF Book Title: BIBLIOGRAFIA
Link to file: catarina.udlap.mx 1




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19.BIBLIOGRAFÍA Antrim, W. (1983). Curso Práctico de Publicidad. Ed ...

Kleppner, O., Russell, J. y Lane, W. Publicidad. 12va.. ed. Prentice Hall. New Jersey. EEUU. Lambin, Jean-Jacques. (1993). Planeación Estratégica de Mercado, ...

PDF Book Title: BIBLIOGRAFIA
Link to file: catarina.udlap.mx 1




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20.40 BIBLIOGRAFÍA • Antrim, W., (1983). Publicidad. México. Edit ...

Pride, W. M. y Ferrel, O. C. (1997). Marketing: Conceptos y Estrategias. Colombia . 9na Edición. McGraw-Hill. • Russell T. y Lane W. (2001 ). Kleppner Publicidad.

PDF Book Title: BIBLIOGRAFIA
Link to file: catarina.udlap.mx 1




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21.CAPÍTULO II MARCO TEÓRICO CONCEPTUAL SOBRE: PLAN ...

37 Russell, Thomas J., Kleppner publicidad, Edición 14ª, Editorial Pearson educación, México, 2001. P. 56. 38 Gordoa, Víctor, El poder de la imagen pública , ...

PDF Book Title: 338.4791-C311D-CAPITULO II
Link to file: wwwisis.ufg.edu.sv 0




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22.UNIVERSIDAD TECNOLÓGICA EQUINOCCIAL FACULTAD DE ...

Kleppner Publicidad. 12a. ed., Prentice Hall. Hispanoamericana S.A., 1993, p. 125. 2 Cfr. http://www.elcomercial.net/diccionario/p.htm, febrero 2006 ...

PDF Book Title: 37956_1
Link to file: repositorio.ute.edu.ec 3




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23.UNIVERSIDAD TECNOLÓGICA EQUINOCCIAL ESCUELA DE ...

38 Beltrán y Cruces –Raul Ernesto, Publicidad En Medios Impresos ,Editorial Trillas, Pág74. 39 Cfr. J.Thomas Russell& W. Ronald Lane, Kleppner Publicidad, ...

PDF Book Title: 39154_1
Link to file: repositorio.ute.edu.ec 3




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24.QP 14. Artículo 8. Aproximación al proceso de autoconstrucción de ...

que afecta a todas las áreas, fundamentalmente económicas, entre las cuales la publicidad como actividad mercantil no constituye una excepción (Kleppner, ...

PDF Book Title: A8_APROXIMACION_AL_PROCESO_DE_CONSTRUCCION
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