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MANAGING BRAND EQUITY
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9.Perpetual Asset Management of Customer-Based Brand Equity-The ...

34. Perpetual Asset Management of Customer-Based Brand Equity-The. PAM Evaluator. Pallabi Mishra and Biplab Datta. Vinod Gupta School of Management ...

PDF Book Title: V3-34-43
Link to file: maxwellsci.com 2




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10.BUILDING, MEASURING, AND MANAGING BRAND EQUITY

1. BRANDS AND CUSTOMER. Tapan Chaudhuri : Senior Manager (Marketing). SBU : LEATHER CHEMICALS. BALMER LAWRIE & CO.LTD. 2. What is a Brand ...

PDF Book Title: B_LBRAND AND CUSTMER LERIG 2011 PRESENTATION
Link to file: www.clri.org 6




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11.BRAND EQUITY IN AN ONLINE WORLD - Journal of Internet Business

Brand Equity is not only important in traditional marketing strategies but has a ...... Farquhar, P. H. (1989), Managing brand equity, Marketing Research, v1, ...

PDF Book Title: ISS02_WARD
Link to file: jib.debii.curtin.edu.au 0




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12.Brand equity differences between consumer income groups: The ...

management are applicable to retail brands, e.g., retail and store image, perceived retail brand association, as well as to retail brand equity measurement ...

PDF Book Title: NC11006
Link to file: www.aabri.com 0




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13.Developing and validating a multidimensional consumer-based brand

to build, manage, and exploit brand equity (see Aaker,. 1991; Keller, 1993; Yoo, Donthu, and Lee, 2000). How- ever, despite this considerable amount of interest ...

PDF Book Title: 2001_JBR_BRAND_EQUITY_SCALE
Link to file: people.hofstra.edu 0




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14.The Impact of Brand Equity on Advertising Effectiveness ( Samsung ...

management philosophy, brand equity has been developed into one of the key marketing concepts throughout management theory and practice (Mustafa Khan, ...

PDF Book Title: 229-238
Link to file: journal-archieves8.webs.com 0




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15.Significance of Brand Extensions in Managing Brand Equity -9 ...

Significance of Brand Extensions in Managing Brand Equity -9-. Appendix C: Attributes Puma Fragrances. Figure C.1. Figure C.2. Puma Fragrances / Lifestyle ...

PDF Book Title: APENDICEC
Link to file: catarina.udlap.mx 1




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16.BRAND EQUITY: CAPITALIZING ON ... - Brandchannel

In this paper we address the key issues in managing brand equity. We discuss components that form the foundation of brand equity – brand identity and brand ...

PDF Book Title: BRANDEQUITYCAPITALIZING
Link to file: www.brandchannel.com 8




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