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MANAGING BRAND EQUITY DAVID AAKER
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1.References Aaker, David A. (1991), Managing Brand Equity, San ...

Aaker, David A. (1991), Managing Brand Equity, San Francisco: Free Press. Aaker, David A. and Kevin Lane Keller (1990),"Consumer Evaluations of Brand ...

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2.Managing Brand Equity

Managing Brand Equity. By David A. Aaker. Chapter 1: What Is Brand Equity? A product is something that is made in a factory; a brand is something that is ...

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3.Chapter 3 – Brands, brand values, and brand image - B2B International

differentiates companies, one from the other. The brand aims to sear this mark of differentiation in the mind. 1. David A Aaker, Managing Brand Equity, ...

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4.From Fargo to the World of Brands.qxp

The images of the covers of Consumerism by David A. Aaker and. George Day; Managing Brand Equity by David A. Aaker; Building. Strong Brands by David A. ...

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5.Managing Brand Equity

provide a comprehensive framework for managing brand equity; and finally, we distinguish ...... and how it impacts upon brand equity. (Aaker 1991, 39–41) ...

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6.Managing Hotel Brand Equity

1 David Aaker, Managing Brand Equity (New. York: Free Press, 1991), pp. 19–32. 2 See: Lance Leuthesser, “Defining, Measuring, and Managing Brand Equity,” ...

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7.Brand Strategy Professor: Scott Galloway Class Times: Mon 6:00 PM ...

Feb 9, 2010 ... David A. Aaker, Managing Brand Equity, The Free Press, 1991 (MBE). 2. David A. Aaker, Building Strong Brands, The Free Press, 1996 (BSB) ...

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8.AN ANALYSIS REGARDING DESCRIPTIVE DIMENSIONS OF BRAND EQUITY

[1] Aaker, David A., Managing Brand Equity, The Free Press, New York, 1991. [2] Aaker, David A., The Value of Brand Equity, Journal of Business Strategy, ...

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