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MANAGING BRAND EQUITY DAVID AAKER
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9.Managing Hotel Brand Equity - HotelQMS

1 David Aaker, Managing Brand Equity (New. York: Free Press, 1991), pp. 19–32 . 2 See: Lance Leuthesser, “Defining, Measuring, and Managing Brand Equity,” ...

PDF Book Title: CORNELLBRANDEQUITY-CQ
Link to file: www.hotelqms.com 0




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10.brand equity and consumer information processing - WU ...

The other perspective - in the words of David Ogilvy - defines a brand as the ... new products (e.g., D. Aaker 1992a; Keller 1993, 1998; Keller and Aaker 1992 ...... In that case, intangible brand equity is a sign of good brand management without ...

PDF Book Title: 98AMA_BRAND
Link to file: m.wu.ac.at 0




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11.Brand Equity, Consumer Learning and Choice - University of ...

of brand equity in Aaker's framework, is the associations that the consumer holds about the brand. ..... Aaker, David A. (1991) Managing Brand Equity. New York: ...

PDF Book Title: BRAND EQUITY, CONSUMER LEARNING, AND CHOICE
Link to file: leeds-faculty.colorado.edu 0




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12.Brands, Brand Values, And Brand Image - B2B International

What are the links between the brand, the product and the company? David A Aaker, in his book Managing Brand Equity. 1 states: "A brand is a distinguishing ...

PDF Book Title: 03_POWER_OF_INDUSTRIAL_BRANDS
Link to file: www.b2binternational.com 2




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13.A10 - Valor de Marca para Aaker - viamarca

Managing Brand Equity, New York, Free Press. ✓ Complemento: Complemento: Aaker, David (1996, Spring). Measuring brand equity across products and ...

PDF Book Title: A10_VALOR_DE_MARCA_PARA_AAKER
Link to file: www.viamarca.com 41




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14.an analysis regarding descriptive dimensions of brand equity

Identifying and comparing different approaches regarding each brand equity ..... [ 1] Aaker, David A., Managing Brand Equity, The Free Press, New York, 1991.

PDF Book Title: 2007-15
Link to file: www.mnmk.ro 0




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15.Determinants of Brand Equity in Indian Car Manufacturing Firms - ijtef

manage brand equity in a way that drive brand market performance ..... [1] Aaker, David (1991), “Managing Brand Equity: Capitalizing on the value of a brand ...

PDF Book Title: 129-F540
Link to file: www.ijtef.org 0




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16.Brand Strategy - NYU Stern School of Business

modern branding. Texts. 1. David A. Aaker, Managing Brand Equity, The Free Press, 1991 (MBE). 2. David A. Aaker, Building Strong Brands, The Free Press, ...

PDF Book Title: B70.2365_GALLOWAY
Link to file: pages.stern.nyu.edu 0




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