9.Managing Hotel Brand Equity - HotelQMS
1 David Aaker, Managing Brand Equity (New. York: Free Press, 1991), pp. 19–32 . 2 See: Lance Leuthesser, “Defining, Measuring, and Managing Brand Equity,” ...
10.brand equity and consumer information processing - WU ...
The other perspective - in the words of David Ogilvy - defines a brand as the ... new products (e.g., D. Aaker 1992a; Keller 1993, 1998; Keller and Aaker 1992 ...... In that case, intangible brand equity is a sign of good brand management without ...
11.Brand Equity, Consumer Learning and Choice - University of ...
of brand equity in Aaker's framework, is the associations that the consumer holds about the brand. ..... Aaker, David A. (1991) Managing Brand Equity. New York: ...
BRAND EQUITY, CONSUMER LEARNING, AND CHOICE
12.Brands, Brand Values, And Brand Image - B2B International
What are the links between the brand, the product and the company? David A Aaker, in his book Managing Brand Equity. 1 states: "A brand is a distinguishing ...
13.A10 - Valor de Marca para Aaker - viamarca
Managing Brand Equity, New York, Free Press. ✓ Complemento: Complemento: Aaker, David (1996, Spring). Measuring brand equity across products and ...
14.an analysis regarding descriptive dimensions of brand equity
Identifying and comparing different approaches regarding each brand equity ..... [ 1] Aaker, David A., Managing Brand Equity, The Free Press, New York, 1991.
15.Determinants of Brand Equity in Indian Car Manufacturing Firms - ijtef
manage brand equity in a way that drive brand market performance .....  Aaker, David (1991), “Managing Brand Equity: Capitalizing on the value of a brand ...
16.Brand Strategy - NYU Stern School of Business
modern branding. Texts. 1. David A. Aaker, Managing Brand Equity, The Free Press, 1991 (MBE). 2. David A. Aaker, Building Strong Brands, The Free Press, ...