9.THE BUSY MANAGER'S GUIDE TO MARKETING
(1970) Motivation and Personality, 2nd edition, new York: harper Row. Kotler, P. ( 1997) Marketing Management: Analysis, Planning. Implementation and Control ...
10.Vabilo za prijavo prispevkov za
Marketing Management: Analysis, Planning, Implementation and Control. Upper. Saddle River, NJ: Prentice Hall. 2. Chapter in a Book. Buckley, P.J. and Casson ...
11.A social and managerial process by which individuals and groups ...
ESCAP: Guidelines for Development of Railway Marketing Systems and ... Marketing Management, Analysis, Planning, Implementation and Control, 8th ed.
12.PROFESSIONAL BUSINESS AND MANAGEMENT
Professor Kotler is the author of: Marketing Management: Analysis, Planning,. Implementation and Control, 14th ed., the most widely used marketing book in ...
13.Marketing Management, Millenium Edition
Marketing (management) is the process of planning and executing the conception, pricing .... To effect successful exchanges, marketers analyze what each party ...... Figure 1-4 The Strategic Planning, Implementation, and Control Process ...
KOTLER-MARKETING MANAGEMENT MILLENIUM EDITION
14.writing a literature review for print A3 (updated).pub
management, Vol. 10, No. 4, pp. 347- 360. Kotler, P. (1988), Marketing management: analysis, planning, implementation and control, (6th edition), Prentice-Hall, ...
WRITING A LITERATURE REVIEW FOR PRINT A3 (UPDATED)
15.Information Management and Business Review Vol. 1, No. 2, pp. 88 ...
Kotler, P. (1997): Marketing management: Analysis, planning, implementation, and control (9th ed), Englewood Cliffs, NJ: Prentice Hall International. Kumar, V.
THE EVOLUTION OF_RELATIONSHIP MARKETING
16.SUGGESTED READING MATERIAL
Etzel, Walker & Stanton, Marketing, 11th Edition, Irwin/McGraw-Hill, 1997. *. Kotler, Marketing Management: Analysis, Planning, Implementation, and Control, ...