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MARKETING STRATEGY A DECISION FOCUSED APPROACH
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1.Strategic Marketing Management 2008 - Faculty of Business and ...

Supplementary textbook: Marketing Strategy: A Decision-Focused Approach (6th edition) by Orville C. Walker, Jr., John W. Mullins, and Jean-Claude Larreche, ...

PDF Book Title: BUSI0071A | Link to file: www.fbe.hku.hk Facebook LIKES: 1




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2.MKTG4040A - STRATEGIC MARKETING Thursdays 2:30 to 5:15 ...

Marketing Strategy: A Decision-Focused Approach, 7 th edition (2011), by Walker and Mullins,. McGraw-Hill. Grading Policy. There will be one test (50%), one ...

PDF Book Title: 1112MKTG4040A | Link to file: www3.baf.cuhk.edu.hk Facebook LIKES: 0




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3.Integrated Marketing Mix Strategies - Post University

AFFMM: A Framework For Marketing Management (Kotler & Keller). MSADFA: Marketing Strategy - A Decision-Focused Approach (Walker, Mullins & Boyd, Jr.) ...

PDF Book Title: BUS504%20Syllabus | Link to file: www.post.edu Facebook LIKES: 10




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4.MBA 602 Strategy and Marketing [Semester/Year] [Class location ...

Marketing Strategy: A Decision Focused Approach, 6th Edition. Orville C Walker, UNIV OF MINNESOTA-MINNEAPOLIS. John Mullins, University of Denver ...

PDF Book Title: MBA_602 | Link to file: www.wcu.edu Facebook LIKES: 100




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5.The Influence of Marketing Strategy Elements on Market Share of ...

model and empirical assessment. Journal of Marketing, 90-. 108. Mullins, J. W., & Larréché, J. C. (2006). Marketing Strategy–. A Decision-Focused Approach.

PDF Book Title: 12-Moghaddam%20150212 | Link to file: fundamentaljournals.org Facebook LIKES: 0




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6.Marketing Management (BS2205) - Cass Business School

Aug 18, 2011 ... Orville C Walker and John Mullins (2010) Marketing Strategy: A Decision Focused Approach, 7th Ed. McGraw-Hill. Collis D & Rukstad M (2008) ...

PDF Book Title: BS2205-Marketing-Management | Link to file: www.cass.city.ac.uk Facebook LIKES: 140




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7.INSTITUTE OF BUSINESS ADMINISTRATION

Marketing Strategy and Competitive Positioning, Graham Hooley 3rd. Edition, 2003, Prentice Hall. 2. Marketing Strategy: A Decision Focused Approach 5th ...

PDF Book Title: SMCourseDescriptionFall2011 | Link to file: www.iba.edu.pk Facebook LIKES: 79




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8.JOHN W

Marketing Strategy: A Decision-Focused Approach, 4 th and 5 th. Editions, with O. C.. Walker, Jr., J-C. Larréché, and the late H. W. Boyd, McGraw-Hill/Irwin, 2003 ...

PDF Book Title: VITAOctober2005 | Link to file: faculty.london.edu Facebook LIKES: 0




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