9.HKUST Course Syllabus Outline (experimental only)
Describe the principles of socially-responsible marketing. • Explain ... Kotler, Philip and Gary Armstrong (2006). Principles of Marketing (11th Edition). Pearson ...
The Oxford Dictionary for the Busi- ness World. New York: Oxford University Press Inc., 1993. Kotler, Philip. Principles of Marketing. Second Edition. Englewood ...
Philip Kotler: Principles of Marketing, Pearson/PHI 2007. 3. Ramaswamy &. Namakumari: Marketing Management. 4. Jain: Marketing Planning and Strategy, 7e ...
Principles of Marketing by Philip Kotler and Gary Armstrong. Prentice Hall; 13 edition. (2009). ISBN: 0136079415. The book is not required for the course, but is ...
70-381 SPRING 2010
13.Introduction: Pricing as an Element of the Marketing Mix
principles of marketing can guide effective price setting. .... value created by the other types of marketing activities.1 In the words of Philip Kotler, “Price ...
14.PRINCIPLES OF MARKETING (BUS 312)
PRINCIPLES OF MARKETING (BUS 312). Spring 2012. SECTION 003/WF ... 1) Marketing: An Introduction (10th edition) by Gary Armstrong and Philip Kotler ...
15.Principles of Marketing
Jan 17, 2012 ... BUS312: Principles of Marketing. Spring 2012 ... Marketing: An Introduction, by Gary Armstrong and Philip Kotler, Prentice Hall, 10TH Edition ...
16.Social Marketing: An Approach
principles of marketing analy- sis, planning, and ... noted clear limitations in the practice of social marketing. .... 5Philip Kotler, Marketing Management: Analysis, ...