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PRINCIPLES OF MARKETING PHILIP KOTLERPRINCIPLES OF MARKETING
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9.HKUST Course Syllabus Outline (experimental only)

Describe the principles of socially-responsible marketing. • Explain ... Kotler, Philip and Gary Armstrong (2006). Principles of Marketing (11th Edition). Pearson ...

PDF Book Title: MARK112
Link to file: www.bm.ust.hk 14




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10.BIBLIOGRAPHY

The Oxford Dictionary for the Busi- ness World. New York: Oxford University Press Inc., 1993. Kotler, Philip. Principles of Marketing. Second Edition. Englewood ...

PDF Book Title: BIBLIOGRAPHY
Link to file: elearning.gunadarma.ac.id 5




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11.SYLLABUS

Philip Kotler: Principles of Marketing, Pearson/PHI 2007. 3. Ramaswamy &. Namakumari: Marketing Management. 4. Jain: Marketing Planning and Strategy, 7e ...

PDF Book Title: MCOM
Link to file: www.osmania.ac.in 230




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12.Carnegie Mellon

Principles of Marketing by Philip Kotler and Gary Armstrong. Prentice Hall; 13 edition. (2009). ISBN: 0136079415. The book is not required for the course, but is ...

PDF Book Title: 70-381 SPRING 2010
Link to file: www.andrew.cmu.edu 0




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13.Introduction: Pricing as an Element of the Marketing Mix

principles of marketing can guide effective price setting. .... value created by the other types of marketing activities.1 In the words of Philip Kotler, “Price ...

PDF Book Title: 43169_1
Link to file: www.sagepub.com 54




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14.PRINCIPLES OF MARKETING (BUS 312)

PRINCIPLES OF MARKETING (BUS 312). Spring 2012. SECTION 003/WF ... 1) Marketing: An Introduction (10th edition) by Gary Armstrong and Philip Kotler ...

PDF Book Title: BUS312HEIKO
Link to file: mkt.shidler.hawaii.edu 4




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15.Principles of Marketing

Jan 17, 2012 ... BUS312: Principles of Marketing. Spring 2012 ... Marketing: An Introduction, by Gary Armstrong and Philip Kotler, Prentice Hall, 10TH Edition ...

PDF Book Title: BUS312HWANG
Link to file: mkt.shidler.hawaii.edu 4




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16.Social Marketing: An Approach

principles of marketing analy- sis, planning, and ... noted clear limitations in the practice of social marketing. .... 5Philip Kotler, Marketing Management: Analysis, ...

PDF Book Title: KOTLER-ZALTMAN
Link to file: www.sfu.ca 94




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