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SELNES EUROPEAN JOURNAL OF MARKETING VOLUME 27 NUMBER 9 1993
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25.9th International Business Research Conference

In the worldwide competitive market each airline corporation .... It is worthy to note a number of outstanding related studies which have been ... service organization are the good reasons for having loyal customers (Selnes, 1993). ..... reputation, satisfaction and loyalty", European Journal of Marketing, Vol. 27, pp. 19-35. 23.

PDF Book Title: 520-DARIUSH
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26.www.ajbms.org Asian Journal of Business and Management ...

Building and managing a strong brand in the market is the goal of many ... Asian Journal of Business and Management Sciences. ISSN: 2047-2528. Vol. 1 No. 5 [ 10-20] ..... listing of world –wide brand valuation (Ourunsoff, 1993:44). ..... Selnes, F.1993. ... satisfaction and loyalty, European journal of marketing 27(9) 19-35.

PDF Book Title: AJBMS_2011_1503
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27.Factors Influencing the User Behaviour Intention of Online Recruitment

www.ijbcnet.com International Journal of Business and Commerce Vol. 1, No. 9: ... recruitment websites may be different from each other in terms of numbers and functionalities. .... Selnes (1993) believed tat customer loyalty represents customer‟s behavior ...... and Loyalty‟, European Journal of Marketing, 27(9), pp.19-35.

PDF Book Title: IJBC-12-1907
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28.Measuring sponsorship effects on consumer purchasing intentions

According to Kitchen (1993), companies saw sponsorship as overlapping between .... Quester & Mavondo, 2003, Selnes, 1998), rise corporate image ( Javalgi, Taylor, ... basketball), while a percentage of 73,9% feels so well informed about the ..... Firms”, European Journal of Marketing, Volume 27, Number 7, pp. 53-75 ...

PDF Book Title: 4TH
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29.AAN ANALYSIS OF THE NEW NORWEGIAN CUSTOMER ...

Professor de Marketing no Mestrado/Doutorado do PPGA/EA/UFRGS. Rua Washigton Luiz ... Volume 8, n. 3, 2007, p. 173- ... Selnes (1993) hypothesized this result for ...... and loyalty. European Journal of Marketing, v. 27, n. 9, p. 19-35, 1993.

PDF Book Title: 8
Link to file: 132.248.9.1:8991 0




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30.Abstract This paper presents the results of an empirical study that ...

Selnes, F. 1993. An examination of the effect of product performance on brand reputation, satisfaction and loyalty. European Journal of Marketing, Vol. 27 No. 9 ...

PDF Book Title: WP02-22
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31.CUSTOMER SATISFACTION: RELATIONSHIP MARKETING IN ...

Innovative Marketing, Volume 2, Issue 3, 2006. 24 ... numbers would be to develop e-learning courses as an extension or even replacement of existing courses.

PDF Book Title: IM_EN_2006_03_RASHID
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32.Some have lamented that the importance of

World Journal of Management. Volume 2. Number 2. September 2010. Pp. 130 – 145 ... the entry of new operators into the market (www.totel.com.au/bangladesh- .... (1993, p. 82) define trust as “a willingness to rely on an exchange partner in .... 1992; Oliver et al., 1997; Selnes, 1998), while others suggest that trust is the ...

PDF Book Title: 13. SOHEL-FINAL
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