1.MKT 103 Syllabus.pdf
Required textbook: Philip Kotler and Gary Armstrong. Principles of Marketing. 14th Edition. Suggested reading: Ned Roberto. User-Friendly Marketing Research.
MKT 103 SYLLABUS?DOWNLOAD=1
2.MKT 101 Syllabus.pdf
MKT 101 - PRINCIPLES OF MARKETING ... view of business; stressing the underlying principle of the “marketing ... Philip Kotler and Gary Armstrong. ... 144h Edition. ... Chaps 12-13. Integrated Marketing Communications Strategy. Chap 14.
MKT 101 SYLLABUS?DOWNLOAD=1
3.MKT1003 - NUS - BBA - National University of Singapore
Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin ... (2011) , Principles of Marketing: An Asian Perspective, 3rd edition, Pearson Education. ... the course website either by its code (MKT1003 - Semester 2, 2013/14) or by ...
4.BU8501 MARKETING FOR THE 21ST CENTURY Course ...
Final Examination (2hr Open book). 30 Individual. Total. 100. Textbook. KA Philip Kotler and Gary Armstrong, Principles of Marketing, Prentice Hall, 14th edition, ...
Original eighth edition en titled Principles of Marketing published by Prentice ..... Case 14 The Swatchmobile: Any Colour ..... KOTLER. GARY ARMSTRONG ... Association and the Philip Kotler Award for Excellence in Health Care Marketing.
PRINCIPLES OF MARKETING
6.Category of outcome Students should be able to: - MEC
2013 -14. Semester/Term. 2. Course Unit Title. Engineering Foresight. Unit code .... “Principles of Marketing” 5th Edition, Philip Kotler, Veronica Wong, John A. Saunders, Gary Armstrong, Published by Pearson Education Limited Financial.
MCEL40012 ENGINEERING FORESIGHT (15 ) UNIT SPEC 2013-14
7.BACHELOR IN BUSINESS ADMINISTRATION
The main objective of the “Principles of Marketing” course is to ensure that students learn the basics concepts .... 14. The Media plan. • Understand how to build and evaluate a media plan. • Explain basic ... Principles of marketing / Philip Kotler, Gary Armstrong Publicación Upper ... Ed. Random House Business Books , 2009.
17-2013-07-24-FICHA FUNDAMENTOS MARKENTING INGLÉS 13-14
8.University of Bradford
Gary Armstrong and Philip Kotler (2009), Principles of Marketing, 13th edition, ... Reference : Kotler, P. & Keller, K. L. (2011). Marketing Management. 14th ed.