1.Sport Event Management - Kedge Business School
Jul 3, 2014 ... By taking part in the Sport & Event Management programme over the ..... The Sports Event Management and Marketing Playbook, John Wiley ...
Promotion in May 2005 to Associate Professor of Sport Management .... The Sports Event Playbook: Managing and Marketing Winning Sports Events.
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revenue opportunities, and make strategic sports marketing decisions. .... ☆ SUPOVITZ Frank, The Sports Event Management and Marketing Playbook, John ...
4.ADVANCED THEORY AND PRACTICE IN SPORT MARKETING
15 ENTERPRISE SPORT MARKETING MANAGEMENT . . . . . 363. Chapter .... athlete sponsorship, broadcast sponsorship, facility sponsorship, and event ...... Expand your playbook by staying current with the market and learning all you can ...
ADVANCED THEORY AND PRACTICE IN SPORT MARKETING
5.University Library - St. Thomas University
Sports Law & Ethics. Directories. Sports Psychology & Sociology. Marketing ... GV716 .W33 2007. The sports event management and marketing playbook.
RG_SPORTS MANAGEMENT 2012
6.Winning the Customer: Turn Consumers Into Fans ... - Human Kinetics
Journal of Sport Management, 2013, 27, 259-260 ... appeal for anyone interested in the field of sport marketing. After all, what ... (“The Marketing Playbook”), moving to how to build ... hole at Pebble Beach during a Visa sponsorship event, and.
7.Social Marketing Playbook - IAB
Even in the age of proliferation of cable channels, media planning wasn't that hard. ... We've used the sports metaphor of a playbook for reasons beyond just the fact that I'm a huge ..... (e.g. tie-ins with tent-pole events like the Olympics or.
8.Daniel C. Funk, Ph.D. Professor - Fox School of Business - Temple ...
Jun 2, 2013 ... International Journal of Sport Management and Marketing, 14, 2, ... Participant Sport Events for the Development of Activity Commitment ..... 2012: Big East Playbook: Examining the implications of Temple football transition to ...