9.Brand Extension Literature – Substantive Findings - Insead
Consumer evaluations of brand extensions have attracted considerable attention from marketing scholars in the last decade (e.g., Aaker and Keller, 1990; ...
10.The effect of brand extensions on parent-brand relationship quality
consumers evaluate the brand extensions (Aaker and Keller, 1990; Barone, ..... identification on consumers' evaluation of brand extensions in the sport setting.
11.Factors influencing successful brand extensions - Brandchannel
consumer innovativeness on brand extension evaluations. Some work was undertaken by. Keller and Aaker (1997), albeit briefly, and more recently by Klink and ...
12.impact of brand image, trust and affect on consumer brand extension ...
extension further strengthens the name and image of a parent brand. Aaker & Keller‟s (1990) model of consumer brand extension also chains the thought of ...
13.Consumer Evaluations of Line Extensions: A ... - Personal Page
of consumer characteristics on evaluations of line extensions with those of brand ... options: line and brand extensions (Aaker and Keller 1990;. Farquhar 1989 ...
14.The Role of Brand-Elicited Affect in Brand Extension Evaluations
Consumer's evaluations of brand extensions are often guided by their ... (Aaker and Keller 1990). ... Not all brands are likely to stimulate consumers' affective.
15.Cultural Differences in Brand Extension Judgments and Feedback ...
shown that an extension of a brand is evaluated more favorably when it is similar than ... Holden 2001; Broniarczyk and Alba 1994; Keller and Aaker 1992;. Park, Milberg ... Really Know How Consumers Evaluate Brand Extensions? Empirical ...
16.Derived versus full name brand extensions
transfer (Aaker, 1990; Aaker and Keller, 1990; Doyle, 1990; Smith and. Park, 1992; Erdem ... full brand naming strategies affect consumer evaluations of brand .