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9.Brand Extension Literature – Substantive Findings - Insead

Consumer evaluations of brand extensions have attracted considerable attention from marketing scholars in the last decade (e.g., Aaker and Keller, 1990; ...

PDF Book Title: 2006-08
Link to file: flora.insead.edu 0




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10.The effect of brand extensions on parent-brand relationship quality

consumers evaluate the brand extensions (Aaker and Keller, 1990; Barone, ..... identification on consumers' evaluation of brand extensions in the sport setting.

PDF Book Title: C29718
Link to file: eprints.qut.edu.au 2




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11.Factors influencing successful brand extensions - Brandchannel

consumer innovativeness on brand extension evaluations. Some work was undertaken by. Keller and Aaker (1997), albeit briefly, and more recently by Klink and ...

PDF Book Title: FACTORSINFLUCE
Link to file: www.brandchannel.com 23




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12.impact of brand image, trust and affect on consumer brand extension ...

extension further strengthens the name and image of a parent brand. Aaker & Keller‟s (1990) model of consumer brand extension also chains the thought of ...

PDF Book Title: 2162-6359-1-047?AID=17165
Link to file: www.omicsonline.com 2




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13.Consumer Evaluations of Line Extensions: A ... - Personal Page

of consumer characteristics on evaluations of line extensions with those of brand ... options: line and brand extensions (Aaker and Keller 1990;. Farquhar 1989 ...

PDF Book Title: CONSUMEREVALUATIONSOFBRANDEXTENSIONSACONJOINTAPPROACH
Link to file: wak2.web.rice.edu 0




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14.The Role of Brand-Elicited Affect in Brand Extension Evaluations

Consumer's evaluations of brand extensions are often guided by their ... (Aaker and Keller 1990). ... Not all brands are likely to stimulate consumers' affective.

PDF Book Title: ACR_VOL32_65
Link to file: www.acrwebsite.org 1




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15.Cultural Differences in Brand Extension Judgments and Feedback ...

shown that an extension of a brand is evaluated more favorably when it is similar than ... Holden 2001; Broniarczyk and Alba 1994; Keller and Aaker 1992;. Park, Milberg ... Really Know How Consumers Evaluate Brand Extensions? Empirical ...

PDF Book Title: 500734_101424_V2
Link to file: www.acrwebsite.org 1




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16.Derived versus full name brand extensions

transfer (Aaker, 1990; Aaker and Keller, 1990; Doyle, 1990; Smith and. Park, 1992; Erdem ... full brand naming strategies affect consumer evaluations of brand .

PDF Book Title: 76
Link to file: www.parsproje.com 35




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