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1.PONTIFICIA UNIVERSIDAD CATÓLICA DEL PERÚ

4.1.2 Marketing y ventas (M) . .... 6.2 Matriz Posición Estratégica y Evaluación de la Acción (MPEYEA) . ... 6.3 Matriz Boston Consulting Group (MBCG) .

PDF Book Title: CAM_DI_FERNANDEZ_PALOMINO_SURQUILLO?SEQUENCE=3
Link to file: tesis.pucp.edu.pe 8




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2.PLANEAMIENTO ESTRATÉGICO DEL SECTOR SALUD PRIVADA ...

market as an attractive place for health tourism, (d) horizontal integration in the form of public-private strategic ..... 6.2 Matriz de la Posición Estratégica y Evaluación de la Acción (PEYEA) .........132. 6.3 Matriz Boston ..... Promedio: Actividades de Hospitales (Miles US$) . ..... 136. Figura 16.Matriz Boston Consulting Group.

PDF Book Title: ALOSILLA_LEVAGGI_PEÑA_RODRIGUEZ_SALUD_PRIVADA?SEQUENCE=1
Link to file: tesis.pucp.edu.pe 8




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3.Plan Estrategico Esvicsac

Matriz de Planeación Estratégica Cuantitativa MPEC…………………………….… …………………..41. 7.4. ... actividades ilícitas en general, mediante el establecimiento y cumplimiento de ...... Sobre el componente Comercial y de Marketing.

PDF Book Title: GEN006
Link to file: intranet.esvicsac.com.pe 0




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4.4. El Precio. Tipos y Estrategias de fijación

Profesores de Marketing Estratégico .... La matriz de productos de la Boston Consulting Group (BCG) nos indica el ... viabilidad y cada una de sus actividades .

PDF Book Title: COMPONENTE45108
Link to file: api.eoi.es 0




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5.UNIVERSIDAD NACIONAL MAYOR DE SAN MARCOS Fundada en ...

Plan estratégico de marketing para un producto de la Industria ..... “El marketing es un sistema total de actividades de negocios diseñado para planear, ..... producto-mercado, genéricas, la matriz Boston Consulting Group y competitivas.

PDF Book Title: T_COMPLETO
Link to file: sisbib.unmsm.edu.pe 88




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6.“El Proceso de Mercadotecnia y la Gestión de Comercialización de ...

de principios, técnicas, funciones y actividades que al ser aplicadas correctamente en la práctica .... Análisis de la Cartera de Producto (Portafolio o BCG). 1.1.4. Tipos de ... 1.1 Fundamentos de la planeación estratégica de mercadotecnia. 1.2 Amenazas y .... MATRIZ PARA EL DESARROLLO DEL MÓDULO 4. MATRIZ DE ...

PDF Book Title: MODULO-4-EL-PROCESO-DE-MERCADOTECNIA-Y-LA-GESTIóN-DE-COMERCIALIZACIóN-DE-BIENES-Y-SERVICIOS
Link to file: www.unl.edu.ec 91




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7.Análisis estratégico (Parte segunda).

LA DIRECCIÓN Y EL CONTROL ESTRATEGICO .... sector industrial nuevo para las actividades actuales de una empresa, ésta ha de ..... fase permite describir el sistema con el apoyo de una matriz de relaciones lógicas en la .... MARKETING.

PDF Book Title: ANáLISIS ESTRATéGICO (PARTE SEGUNDA)
Link to file: diposit.ub.edu 9




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8.Administración mercadológica - Aliat Universidades

Matriz BCG (Boston Consulting Group). 118 ... enfoques de la mercadotecnia estratégica como las diferentes situaciones ..... ACTIVIDADES DE APRENDIZAJE.

PDF Book Title: ADMINISTRACION_MERCADOLOGICA
Link to file: www.aliatuniversidades.com.mx 38




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