1.COURSE OUTLINE - Otago Business School - University of Otago
MART 201 Integrated Marketing Communications. COURSE ..... William Chitty, Nigel Barker and Terence Shimp, (2008) “Integrated Marketing Communications” ,.
2.Second Semester 2013 - Otago Business School - University of Otago
MART 201 Integrated Marketing Communication. Contents ..... William Chitty, Nigel Barker, Michael Valos and Terence Shimp, (2012). Integrated Marketing.
3.the application of internet marketing communication ... - Theseus
May 13, 2013 ... ously, so called integrated marketing communications (IMC). .... Pros and cons of traditional and e-marketing communications (Chitty et al. 2011 ...
4.MKTG8501/8701 Integrated Marketing Communications S1 2011
The large role of integrated marketing communication (IMC) in Social .... this unit I used Chitty, Barker and Shimp (2005), Integrated Marketing Communications,.
5.156.237 Marketing Communication - Massey University
A study of integrated marketing communication, including key theories of marketing ... Chitty, W., Barker, N., Valos, M. & Shimp, T. A. (2012) Integrated Marketing ...
156237 OUTLINE 1301 AND 1302
6.bma255/355 marketing communications - University of Tasmania
May 23, 2012 ... Advertising and promotion: An integrated marketing communications perspective. North Ryde: McGraw-Hill Irwin. Recommended Texts. Chitty ...
7.ADVERTISING AND PROMOTION - Course outlines - University of ...
Discusses the elements of the integrated marketing communications mix. ... Appreciate the importance of integrated marketing communications and its ... Compulsory textbook: Chitty, Barker, Valos, and Shimp (2012), Integrated Marketing.
8.Integrated Marketing Communication: What are the Barriers - ANZMAC
Current marketing philosophy views Integrated Marketing Communication (IMC) as imperative for organisational success (Chitty, Barker & Shimp 2005) and it ...
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