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KOTLER,KELLER,KOSHY & JHA, MARKETING MANAGEMENT MARKETING MANAGEMENT 13 EDITION
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1.India: Innovation in Rural Marketing

Kotler, P., K. Keller, A.Koshy and M.Jha 2007. Marketing Management : A South ... 'Marketing Channel for Rural Industries', Journal of Rural development, 13 ...

PDF Book Title: 522_2011-03_India_Rural_Marketing | Link to file: www.brandchannel.com Facebook LIKES: 4





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2.DETAILED SYLLABI

Kotler Philip, Keller K L, Koshy, JhaMarketing Management”, 13th Edition, Prentice Hall of India, New Delhi, 2009. 4. Michael J. Etzel, Bruce J.Walker and ...

PDF Book Title: detailed_syllabus | Link to file: www.psgim.ac.in Facebook LIKES: 0





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3.First Semester Curriculum MBA (Full Time) 2 Yrs. Program of ...

Kotler,Keller,Koshy,Jha, Marketing Management– A South Asian Perspective, Pearson, 13th. Edition, 2008. 2 Kurtz, Principles of Marketing, Cengage Learning , ...

PDF Book Title: syllabus_i_ii___2_ | Link to file: www.dauniv.ac.in Facebook LIKES: 6





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4.ASIAN JOURNAL OF MANAGEMENT RESEARCH Creating Successful Brand ...

Kotler Philip, Keller Kevin Lane, Koshy Abraham, and Jha Mithileswar (2009),. Marketing Management, 13 th. Ed. , Pearson Education, New delhi. 3. Kotler, Philip (2003), Marketing Management, 11 th edition. ...

PDF Book Title: EIJMRS1014 | Link to file: ipublishing.co.in Facebook LIKES: 0





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5.MBA Semester – II Course Title : Business Ethics and Environment ...

Suggested Readings. Marketing Management. South Asian Perspective, Philip Kotler ,. Kevin L Keller, Abraham Koshy,. Mithileshwar Jha, 13/e (New Edition), ...

PDF Book Title: Syllebus%20M.B.A.%20Sem%20II | Link to file: bhaderwahcampus.in Facebook LIKES: 0





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6.JB KNOWLEDGE PARK MBA Syllabus as Prescribed by MDU, Rohtak

Kotler Philip and Keller; Marketing Management, PHI, New Delhi. 2. Kotlet Philip , Kevin Keller, A. Koshy an M.Jha, Marketing Management in South ...

PDF Book Title: MBAI&IISemSyllabus | Link to file: www.jbcollege.in Facebook LIKES: 0





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7.Revised Syllabus for MMS

13. Pricing Decisions. Reference Text. 1. Marketing Management - Kotler, Keller, Koshy & Jha. 2. Basic Marketing - Perrault and McCarthy ...

PDF Book Title: Revised%20Syllabus%20for%20MMS | Link to file: www.rizvi.edu.in Facebook LIKES: 1





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8.Scheme of Examination

Kotler,P., Keller, K.L. Koshy, A. and Jha, M., (2009).Marketing Management: A South Asian. Perspective, 13th Edition, Pearson Education, New Delhi. ...

PDF Book Title: 1294395327 | Link to file: gitarattan.edu.in Facebook LIKES: 1






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