1.Information Management and Business Review Vol. 1, No. 2, pp. 88 ...
Dec 31, 2010 ... as focus control, firm as boundary, short-term focus and independent, ..... International Journal of Service Industry Management, 5(5): 39-53 ... (1987-2000 ): A Literature Review and Classification. European Journal ...
The%20Evolution%20of_Relationship%20Marketing | 
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2.Journal of Service Research
Jul 30, 2010 ... tion, I will discuss the literature on e-services, culture, and previous studies on the link between ..... expectations than short-term-oriented customers in ..... Service Businesses,” California Management Review, 38 (2), 64-86. ... for Measuring Consumer Perceptions of Service Quality,” Journal of ...
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3.Short Messaging Services (SMS) and Banking Introduction Literature ...
Literature review. Short Messaging Service (SMS) ..... International Journal of Service Industry Management. Vol. 17 No.2,. 2006. pp.111-135. ...
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4.Transitioning from service management to service-dominant logic
broaden the scope of service marketing and management literature and re-examine ..... challenge of unification we will have short-changed both business and society .... review”, International Journal of Service Industry Management, Vol. ...
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5.Does relationship marketing improve customer relationship ...
the International Journal of Service Industry Management, Journal of Services Marketing, ... The paper is structured as follows: The literature review outlines ..... demanding and might more easily feel that the service falls short of ...
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6.Exploring the Linkages between Quality System, Service Quality ...
product can only lead the marketplace for a short time. 48 QMJ VOL. 9, NO. 2/© 2002, ASQ ..... Operations strategy: A literature review. Journal of Operations .... Journal of Service Industry Management 3 (3): 62-75. ...
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7.Review and Prospect of Relationship Marketing: A Citation Analysis
LITERATURE REVIEW. The definition of relationship marketing ... Kotler (1992) pointed out that companies must move from short-term transaction- ... as the IMM , JBR, International Journal of Service Industry Management (IJSIM), and ...
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8.CUSTOMER-BASED BRAND EQUITY: A LITERATURE REVIEW
Reviewing the current literature on brand equity, there is a plethora of brand equity ..... be built in short term, it can be built in long term through carefully .... International Journal of Service Industry Management 10(3): 271- 93 ...
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