1.Nano-The People's Car - rspublication.com
May 4, 2012 ... of cars. It first begun with the assembly lines of his car factory and then consolidated his .... Tata Nano initially has come in three variants, Standard, ... Comparative study of Nano, Maruti 800, Alto and Santro .... transportation, particularly three-wheelers which, in some cases, cost more than the Nano.
2.NANO: The people's Car – A Design Story from India Seema ...
NANO: The people's Car – A Design Story from. India. Seema Khanwalkar ... This presentation will take the Tata Nano as a case in point. •. The presentation ...
3.Nano – 'A new approach to creating market space'*– I - NMIMS
and his Tata Motors could do to give them a safe vehicle. The two-wheelers ... This is the first in the two-part series case on Nano being developed by the author.
4.10 EXECUTIVE SUMMARY Tata Nano is the cheapest car in the ...
Jul 1, 2009 ... a “People's car“which is affordable by almost everybody. Tata Nano was first ... There are three types of Tata Nano car available i.e. Tata Nano, Tata Nano CX and Tata Nano. LX. ..... In Tata Nano's case, the branding strategy ...
5.Download 559 KB PDF - Tata Consultancy Services
Tata Nano, a small car at a disruptive price point. To keep a ... The ' People's car' generated a lot of interest both in. India and .... Subscribe to TCS Case Studies ...
TCS INNOVATION_CASE STUDY_TATA NANO_130510
6.Parikalpana Vol-7.pmd - School of Management, KIIT University
people can afford a car while the present number of car ... A study on consumer perceptons and expectations for Tata NANO ..... 21385074/Case-Study-on-Tata- ...
7.Tata Nano – The low cost aspirational four wheeler (A) - SSRN
Keka Lahiri and Alakjary Tudu prepared this case study under the supervision of Prof ... This case is not intended to show effective or .... Tata Nano: People's Car ...
8.2009-MMRC-280 - 「経営教育研究センター」(MERC) - 東京大学
Abstract: This is an exploratory study examining the application of the lean ... The selected case is Nano of Tata Motor Limited(TML), the cheapest car in the world. The ... p.4) showed that the number of people with a purchasing parity power of ...