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CASE STUDY TATA NANO THE PEOPLES CAR
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1.Nano-The People's Car - rspublication.com

May 4, 2012 ... of cars. It first begun with the assembly lines of his car factory and then consolidated his .... Tata Nano initially has come in three variants, Standard, ... Comparative study of Nano, Maruti 800, Alto and Santro .... transportation, particularly three-wheelers which, in some cases, cost more than the Nano.

PDF Book Title: 5
Link to file: rspublication.com 0




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2.NANO: The people's Car – A Design Story from India Seema ...

NANO: The people's Car – A Design Story from. India. Seema Khanwalkar ... This presentation will take the Tata Nano as a case in point. •. The presentation ...

PDF Book Title: KHANWALKAR
Link to file: www.crito.uci.edu 0




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3.Nano – 'A new approach to creating market space'*– I - NMIMS

and his Tata Motors could do to give them a safe vehicle. The two-wheelers ... This is the first in the two-part series case on Nano being developed by the author.

PDF Book Title: NANO
Link to file: nmims.edu 88




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4.10 EXECUTIVE SUMMARY Tata Nano is the cheapest car in the ...

Jul 1, 2009 ... a “People's car“which is affordable by almost everybody. Tata Nano was first ... There are three types of Tata Nano car available i.e. Tata Nano, Tata Nano CX and Tata Nano. LX. ..... In Tata Nano's case, the branding strategy ...

PDF Book Title: MARKETING-PLAN-FOR-TATA-NANO
Link to file: www.srmuniv.ac.in 0




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5.Download 559 KB PDF - Tata Consultancy Services

Tata Nano, a small car at a disruptive price point. To keep a ... The ' People's car' generated a lot of interest both in. India and .... Subscribe to TCS Case Studies ...

PDF Book Title: TCS INNOVATION_CASE STUDY_TATA NANO_130510
Link to file: www.tcs.com 84




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6.Parikalpana Vol-7.pmd - School of Management, KIIT University

people can afford a car while the present number of car ... A study on consumer perceptons and expectations for Tata NANO ..... 21385074/Case-Study-on-Tata- ...

PDF Book Title: FILE-PARIKALPANA_VOL-7_WEB
Link to file: www.ksom.ac.in 4




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7.Tata Nano – The low cost aspirational four wheeler (A) - SSRN

Keka Lahiri and Alakjary Tudu prepared this case study under the supervision of Prof ... This case is not intended to show effective or .... Tata Nano: People's Car ...

PDF Book Title: SSRN_ID1616562_CODE1488238?ABSTRACTID=1616562&MIRID=1
Link to file: papers.ssrn.com 21




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8.2009-MMRC-280 - 「経営教育研究センター」(MERC) - 東京大学

Abstract: This is an exploratory study examining the application of the lean ... The selected case is Nano of Tata Motor Limited(TML), the cheapest car in the world. The ... p.4) showed that the number of people with a purchasing parity power of ...

PDF Book Title: MMRC280_2009
Link to file: merc.e.u-tokyo.ac.jp 0




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