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COMPORTAMIENTO DEL CONSUMIDOR SCHIFFMAN KANUK
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17.COMPORTAMIENTO DEL CONSUMIDOR

inteligencia emocional y el comportamiento del consumidor, temas en los que ... comportamiento que los consumidores ... sus necesidades (Schiffman y Kanuk, ...

PDF Book Title: 1775
Link to file: www.cop.es 25




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18.Andrea Peláez Martínez*, José Pablo Macía González**

comportamiento del consumidor en re- lación con el consumo de marcas y pro- ductos (Schiffman & Lazar Kanuk, 2001). Por tal motivo, resulta de interés inves- ...

PDF Book Title: SOL-DEF-3
Link to file: revistapostgrado.eia.edu.co 0




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19.CITAS Y REFERENCIAS

76. Schiffman, León; Kanuk, Leslie. 1991. Comportamiento del Consumidor. 1997, 5ª ed. México: Prentice Hall Hispanoamericana. 77. Seoane, Julio. 2006.

PDF Book Title: INFORME_RUB%C3%A9N_RODR%C3%ADQUEZ
Link to file: desarrollo.uces.edu.ar:8180 0




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20.Tesis González, Valdés y Viñuela

5 Schiffman y Kanuk, “Comportamiento del consumidor”, Prentice-Hall, 1991. 6 Fernández Collado, “La comunicación humana, ciencia social”, Ed. McGraw-Hill, ...

PDF Book Title: GONZALEZ_VALDES_Y_VINUELA
Link to file: www.comunicacionyletras.udp.cl 1




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21.Plantilla Esic documentaciones en vertical

SCHIFFMAN, L. G. Y KANUK, L. (2005): Comportamiento del consumidor. Pearson Educación. México. SOLÉ MORO, M.L. (2003) Los consumidores del siglo ...

PDF Book Title: SYLLABUS_COMPORTAMIENTO_DEL_CONSUMIDOR
Link to file: www.esic.es 36




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22.7 CAPÍTULO II Marco Teórico En este capí tulo se presentan los ...

para influir en la percepción y comportamientos de los clientes. Finalmente se ..... de decisiones del consumidor, nombrado por (Schiffman y Kanuk, 2001, p.7).

PDF Book Title: CAPITULO2
Link to file: catarina.udlap.mx 1




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23.La percepción de la responsabilidad social empresarial por parte ...

(Schiffman y Kanuk, 2005:158). La selección de un producto o servicio responde entonces a la interacción que hace el consumidor entre los estímulos y sus ...

PDF Book Title: ARTICULO6
Link to file: www.saber.ula.ve 30




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24.SATISFACCIÓN Y VALORACIÓN DEL CONSUMIDOR EN ...

Esta percepción es definida por Schiffman & Kanuk (2000: 103), ... En los estudios sobre el comportamiento del consumidor las variables culturales tienden a ...

PDF Book Title: V20N1A03
Link to file: www.scielo.org.ar 5




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