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DESTINATION MARKETINGAN INTEGRATED MARKET COMMUNICATION APPROACH
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1.Extending the Frankfurt Rhine-Main Brand An Analysis of Integrated ...

investigates how the communication deriving from marketing activities at ... The steps which define the report‟s approach are mainly illustrated by Pickton and Broderick‟s. RABOSTIC model; research of the US market is conducted and situational ..... stands as an ideal destination for tourists who seek active holidays, city ...

PDF Book Title: Extending_the_Frankfurt_Rhine_Main_Brand_282573_ | Link to file: pure.au.dk Facebook LIKES: 0




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2.JIMC 2011 Edition - The JIMC - Northwestern University

The Journal of Integrated Marketing Communications is produced by .... communications strategies and an integrated approach to planning and managing them. ...

PDF Book Title: JIMC2011PDF | Link to file: jimc.medill.northwestern.edu Facebook LIKES: 0




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3.Mobile marketing communications in consumer markets

current state of mobile marketing research based on a review and an analysis of ... interactive integrated marketing communications and database management in a mobile context. .... installed on the destination device on which they are running. ... Push-to-talk A method of conversing on half-duplex communication lines, ...

PDF Book Title: isbn9789514288159 | Link to file: herkules.oulu.fi Facebook LIKES: 0




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4.Romania branding campaign – an IMC perspective

An integrated marketing communications (IMC) approach on Romania ... potential, hence Romania was the most affected EU tourist destination, with 17% ...

PDF Book Title: ijbmss-ng-vol2-no3-pp35-58 | Link to file: www.ijbmss-ng.com Facebook LIKES: 1




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5.Integrated Marketing Report - ShipShapes

Integrated marketing communication is often defined as a holistic approach to ... direct mail piece to a web page or to an inbound call center to market the ... sion that they be drop-shipped to the appropriate Delivery Destination Unit (DDU), ...

PDF Book Title: ShipShapes%20Integrated%20Marketing | Link to file: www.shipshapes.net Facebook LIKES: 4




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6.Interactive marketing communications

context of Internet marketing, the three main objectives of developing an interactive marketing ..... deployed as part of an integrated marketing communications approach. Kotler et ..... choice of all easyJet destinations 18 tokens were collected. ...

PDF Book Title: ch8 | Link to file: www.marketing-online.co.uk Facebook LIKES: 0




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7.Marketing of tourism: a paradigm shift toward sustainability

an integration of tourism into a holistic, sustainable, quality of life marketing ... of a destination and at the same time meet the demands and expectations of ... While their approach in analyzing and communicating best practices in tourism is ... This paper examines the evolution of alternative approaches to marketing, ...

PDF Book Title: xx | Link to file: www.ataland.com Facebook LIKES: 6




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8.Marketing tourism destinations

visitors may also have to use marketing to de-market their locality through ... Whatever way one approaches the concept of a destination (i.e. from an industry- supply ...... but it has to be viewed as part of a more integrated communication strat- ...

PDF Book Title: SChapter-1408009161 | Link to file: edu.cengage.co.uk Facebook LIKES: 0




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