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FUNDAMENTOS DE MARKETING KOTLER Y ARMSTRONG 8VA EDICION
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41.Impacto basura generada por promocionales 04 CEA MKT

7.8 Comunicación, Marketing y Publicidad del Presente y Futuro .... Fundamentos de Marketing, Sexta Edición, de Philip Kotler y Gary Armstrong, Pág. 470. .... épocas de crisis; la radio tuvo un mayor crecimiento durante 2009 de 8%, seguido ...

PDF Book Title: IMPACTO BASURA GENERADA POR PROMOCIONALES_04_CEA_MKT_PICEA_E
Link to file: www.tlalpan.uvmnet.edu 19




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42.1 Los Recursos Humanos y la Mercadotecnia en los ... - RICIT

Tradicionalmente cuando se menciona la Mercadotecnia o Marketing, se asocia a la ... personas, se encuentran Philip Kotler, Karl Albrecht y Christopher Lovelock. ... (1997). “Mercadotecnia para Hotelería y Turismo”, 3ª. Edición. Prentice Hall. México. .... 8 los Sistemas y el Personal, en la prestación del servicio al cliente.

PDF Book Title: MA.MAGDALENA_MALDONADO-EST.IPN
Link to file: www.ricit.sectur.gob.mx 0




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43.Sistemas de información de mercadotecnia - Redalyc - Universidad ...

En cuanto al sistema de información dentro de las actividades de marketing que desarrolla una organización; autores como Kotler y Armstrong. (1998); Stanton ...

PDF Book Title: 82320203
Link to file: redalyc.uaemex.mx 774




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44.(CITS) Hacia la construcción de una Carta Iberoamericana - Inicio

3. KOTLER, PHILIP; ARMSTRONG, GARY. 2003. Fundamentos de Marketing. 6a . edición. Pearson. México. 4. LOVELOCK, CHRISTOPHER. 2000. Services ...

PDF Book Title: N7-REVISTA-DIGITAL-DE-LA-REI-EN-TURISMO
Link to file: www.consultoradeturismo.com 0




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45.Planeación de la Mercadotecnia - Instituto Tecnológico Superior de ...

3-2-8. 2.- PRESENTACIÓN. CARACTERIZACIÓN DE LA ASIGNATURA. ..... Kotler, Phillip; Armstrong, Gary, Fundamentos de Marketing 8a edición, Pearson ...

PDF Book Title: PLANEACIóN DE LA MERCADOTECNIA
Link to file: www.itesco.edu.mx 10




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46.UNIVERSIDAD TECNOLÓGICA EQUINOCCIAL Facultad de ...

asesoría y consultoría en marketing hotelero para hoteles y restaurantes de primera, segunda, ...... McGraw Hill – tercera edición, Pág. 136. .... 8 KOTLER, Philip y ARMSTRONG, Gary, “Fundamentos de marketing”, Cáp. 1: Marketing en un ...

PDF Book Title: 35856_1
Link to file: repositorio.ute.edu.ec 5




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47.Bibliografía Bibliografía Ambrosio, Vicente (200) Plan de Marketing ...

Fundamentos de Mercadotecnia, Cuarta Edición. USA: Prentice-Hall, Inc. Kotler, Philip & Armstrong, Gary (2001). Marketing, Octava Edición. México: Pearson ...

PDF Book Title: BIBLIOGRAFIA
Link to file: catarina.udlap.mx 1




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48.resumen al cicyt - DSpace en ESPOL - Escuela Superior Politécnica ...

22 leyes Inmutables del Marketing (2002), todo el libro. • Phillip Kotler and Gary Armstrong, Fundamento de Mercadotecnia (Cuarta edición), capítulos 3,5,8,9.

PDF Book Title: 2195
Link to file: www.dspace.espol.edu.ec 51




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