1.22nd Bled eConference
We employ four case studies and one focus group in the empirical research. ..... Sony BMG Music Entertainment is a multinational conglomerate and parent company ..... Avatar-Based marketing, Harvard Business Review 84 (6), 48-56.
2.University of Pennsylvania, Wharton School
This course is devoted to the study of the strategic use of information. While many of the .... Reicheld and Schefter, E-Loyalty: Your Secret Weapon on the Web. ( HBR). Online links on the .... Case: BMG Entertainment (HBS) (industry statistics) ...
OPIM469 SYLLABUS - SPRING 2007
3.Strategy Case Studies - Case Catalogue III
Fopp; Industry Analysis Case Study; Fifty. Quid Bloke; Music Labels; Music Recorders;. Universal Music Group; Sony BMG Music. Entertainment;. HMV; ...
Nov 1, 2009 ... Through analyses of several case studies, we will probe how strategies ... More broadly, we will study how .... BMG Entertainment (9-701-003) ...
This continuation of a popular case study covers the competitive strategy of Coca -Cola and. Pepsi over .... Articles from Harvard Business Review and other renowned journals provide up-to-the minute ideas .... BMG Entertainment # 702900 ...
6.Strategic Management MBA 581 Fall 2001
The cases we will study are about real world business situations; they ... How much you get out of a case depends on your preparation and active participation. Each of us must be ..... Harvard Business Review, .... Time, Inc.'s Entry in the Entertainment Industry (A) ... Does BMG's approach to the Internet make sense? ( Case) ...
HBR articles, and chapters from Saloner, Shepard, and Podolny, Strategic Management, ... least one case for every class and are expected to participate in class discussions. ... students have a background in micro-economics and business studies, and are able to analyze ..... “BMG Entertainment,” in HBS case packet.
8.Technology Strategy Fall 11
Preparation for a case study involves more than just having read the case. Students are expected ... Michael E. Porter, “From Competitive Advantage to Corporate Strategy,” HBR, May-June 1987. ... Case: BMG Entertainment (HBS 9- 701-003) ...