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INTERNATIONAL MARKETING CATEORA
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1.COM CM 457 Syllabus SP11 - Boston University

International Marketing, 3rd Edition, Cateora and Ghauri, McGraw Hill ISBN-10: 0077122852 ISBN-13: 978-0077122850. • Global Marketing Management, A ...

PDF Book Title: SYLLABUS-LONDON-INTERNSHIP-COM-CM-457
Link to file: www.bu.edu 1067




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2.International Marketing - The McGraw-Hill Companies

International Marketing fifteenth edition. Philip R. Cateora. FELLOW, ACADEMY OF INTERNATIONAL. BUSINESS UNIVERSITY OF COLORADO. Mary C. Gilly ...

PDF Book Title: PREFACE
Link to file: highered.mcgraw-hill.com 10




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3.Chapter III

(1994); while fourteen similarly fashioned elements of international marketing are illustrated by Cateora (1993). The literature, however, did not seem to provide ...

PDF Book Title: CHAPTER_III
Link to file: instruction2.mtsac.edu 0




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4.MKT 260 - 059: International Marketing Online Orientation Information

MKT 260 - 059: International Marketing ... Welcome to the Online Version of MKT 260! ... International Marketing, Cateora, Phillip & Graham, John, 13th edition, ...

PDF Book Title: MKT260_SU08
Link to file: www.harperdoit.net 0




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5.660.358.01 - Johns Hopkins University

International Marketing, by Cateora and Graham, 15th ed. (ISBN 978-0-07- 3529943), Irwin McGraw. Hill, 2011. Supplementary Business Periodical Readings ...

PDF Book Title: 660.358.01-KENDRICK
Link to file: web1.johnshopkins.edu 0




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6.COMM 4310-501 - University of Virginia

marketing mix for a foreign market. REQUIRED TEXTBOOKS. International Marketing, Cateora, Gilly and Graham, 15th ed. McGraw-Hill/Irwin,2011.

PDF Book Title: HOWARD_COMM4310_GBLLMARKETING
Link to file: www.ise.virginia.edu 0




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7.What in the World Is Going On? Some Trends in International ...

paper Advertising Age, a perspective of international marketing is advanced, the ..... poncnts of Cateora's model depict the minimum number of fea- turcs about ...

PDF Book Title: WHAT IN THE WORLD
Link to file: www.nd.edu 793




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8.International Marketing - Forum-Nexus Study Abroad

visits will be accompanied by individual or group assignments. Required Textbook. “International Marketing”, by Philip Cateora and John Graham, McGraw-Hill, ...

PDF Book Title: SYLLABUS_BUS 374-01
Link to file: www.forum-nexus.com 25




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