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LIBRO FUNDAMENTOS DE MARKETING KOTLER Y ARMSTRONG 8VA EDICIONMERCADOTECNIA
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9.PUBLICIDAD Y MERCADEO

Estudio de Casos: Banesco. Kotler, Cap. 6. 8 - 9. Estrategias de Mercadeo .... KOTLER, Philip y Gary Armstrong, Fundamentos de Marketing, Editorial Prentice Hall, ... (LIBRO GUIA) ... Décima Edición, Prentice Hall, Madrid, 2000, 848 páginas ... la comunicación publicitaria y la mercadotecnia, Mc Graw Hill, México, 1992.

PDF Book Title: PUBLICIDAD Y MERCADEO(1)
Link to file: www.uma.edu.ve 32




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10.1. MERCADOTECNIA INTERNACIONAL

DEFINICIÓN DE MERCADOTECNIA INTERNACIONAL Y ...... Kotler, Philip. Armstrong, Gary. Fundamentos de mercadotecnia. 2ª. Edición. Prentice may. México.

PDF Book Title: TEMA 1
Link to file: cursos.aiu.edu 9




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11.Mercadotecnia II.

mercadeo, para proceder eficientemente en la toma de decisiones certeras bajo conceptos éticos y objetivos en ... 8. Conocer y aplicar las estrategias de comunicación integral. Comunicación integral de marketing ... Libro de referencia: Fundamentos de marketing, 10 edicion, Philip Kotler y Gary Armstrong., Pearson.

PDF Book Title: MERCA2
Link to file: www.upana.edu.gt 17




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12.Mercadotecnia III

Estudio administrativo. Estudio financiero. 8. Mercadeo de servicios. Definición,. Creación ... conocimientos y herramientas proporcionadas en Mercadotecnia I y II. * Libro de referencia: Fundamentos de marketing, 10 edicion, Philip Kotler y Gary Armstrong., Pearson. * Fundamentos de marketing, 4ta. Edición. Lamb/Hair/ ...

PDF Book Title: MECA3
Link to file: www.upana.edu.gt 17




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13.UNIVERSIDAD MICHOACANA DE SAN NICOLÁS DE HIDALGO ...

... marketing. Hay una gran variedad de libros sobre este tema, de autores ... consta este primer curso de mercadotecnia, constituye los fundamentos que son la base ... 6. KOTLER Philip, Armstrong Gary. Marketing. 8a. Edición. México. Prentice. Hall. ... 8. STANTON, William, Etzel Michael, Walker Bruce. Fundamentos de ...

PDF Book Title: MERCADOTECNIA MENDOZA GALVAN
Link to file: www.fcca.umich.mx 77




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14.SECUENCIA DIDÁCTICA

Nombre de curso: Mercadotecnia de productos y servicios agropecuarios. .... Revistas especializadas. Periódico. E-Libro. Equipo audiovisual y de aula. ... Kotler Philip y Amstrong Gary, (1998), Fundamentos de mercadotecnia, 4ta. ... ( 2004), Fundamentos de marketing, 13va Edición, México, Ed. Mc Graw Hill. .... Page 8 ...

PDF Book Title: SD_MERCADOTECNIA_DE_PRODUCTOS_Y_SERVICIOS_AGROPECUARIOS_LAG_6TO
Link to file: www.cesues.edu.mx 35




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15.Redalyc. Rompiendo la tradición: De describir la conducta de ...

to change its traditional form to learn and to teach the marketing based ... perspectiva analítica, abarcándola desde sus esencias y fundamentos con- ceptuales .... libro clásico de Adam Smith, An Inquiry into the Nature and Causes of the ..... para llegar a éste de manera eficiente (Kotler & Armstrong, 1996). ..... 6- 8 SMML ...

PDF Book Title: 64602401
Link to file: redalyc.uaemex.mx 611




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16.UNIVERSIDAD AUTÓNOMA DE SAN LUIS POTOSÍ

Enfoque de Mercadotecnia Social). 7. Mezcla de Mercadotecnia. 8. Concepto de Mercadotecnia. 9. Aplicación del concepto de Mercadotecnia a través de casos ...

PDF Book Title: MERCADOTECNIA
Link to file: www.uaslp.mx 1034




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