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MARKETING IN ASIA ROGER A KERIN
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25.Management Marketing - McGraw-Hill Books

publications from Asia as well as from our subsidiaries in Australia, India and ...... 9780073404837. 216. Marketing in Asia [Asian]. Kerin. 9780071274258. 197 ...

PDF Book Title: MANAGEMENT_MARKETING_10
Link to file: www.mheducation.asia 0




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26.Human Resource Management

Marketing Mangement: A South Asian. Persepective. Kotler, keller, Koshy ... Peterson Marketing Strategic Problems Roger Kerin/ Robert. A. Prentice Hall. 9.

PDF Book Title: BMS_SEM3
Link to file: www.xaviers.edu 65




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27.MKT1003 - NUS - BBA - National University of Singapore

Roger A Kerin, Geok theng Lau, Steven W Hartley, and William Rudelius, Marketing in Asia, McGraw-Hill Irwin, 2012. Schedule. Week. Topic. Assignments. 1 ...

PDF Book Title: 1210_MKT1003
Link to file: bba.nus.edu 3




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28.Vitae - Darden School of Business - University of Virginia

“An Investigation of Earnings Management through Marketing Actions,” with Craig J. ... Marketing Mix. Decisions: New Perspectives and Practices, edited by Roger A. Kerin and ... Brem, and Francisco de Asis Martinez-Jerez (2010). 7. “ Better ...

PDF Book Title: STEENBURGH_CV_AUG_2012
Link to file: www.darden.virginia.edu 5




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29.Curriculum Vita - The Moore School of Business - University of ...

Recipient of the Best Track Paper at the American Marketing Association's ..... Mahajan and Roger A. Kerin). ... paper presented at the Asia-ACR conference at ...

PDF Book Title: SUBHASH RESUME--AUGUST 18 2010
Link to file: mooreschool.sc.edu 12




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30.research paper series graduate school of business stanford university

This paper discusses some fundamental issues for marketing in the new ...... highly related first mover perceptions, while the other Asia cultures were .... Kerin, Roger A. (1996) ”In Pursuit of an Ideal: The Editorial and Literary History of The ...

PDF Book Title: RP1562
Link to file: gsbapps.stanford.edu 0




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31.Arun Pereira: Brief Bio

Associate Professor with Tenure, Department of Marketing (1997) ... Taught customized programmes for companies in US and Asia in the areas of ... Kumar, V., Arun Pereira, and Roger Kerin (1991), “An Empirical Assessment of Mergers ...

PDF Book Title: ARUN_PEREIRA_BRIEF_MAY12
Link to file: www.arunpereira.com 0




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32.Marketing (Branding) 3007: - Glowa.ca

Calgary based strategic marketing science company. He can be ...... Appearing as part of a Asian television campaign, 2000: Agency: Bates .... Berkowitz, Eric, Frederick Crane, Roger Kerin, Steven Hartley, and William Rudelius,. (1998) ...

PDF Book Title: VALUE_OF_BRANDS
Link to file: www.glowa.ca 0




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