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9.Who's really biting you - Academy of Marketing

competing brands in the same product category, but also from other categories that might meet ... Lastly, Lehmann and Winer define budget competition as anything ... For managers this offers the chance to assess the proposed benefits of new ...

PDF Book Title: AM2011_0315
Link to file: marketing.conference-services.net 0




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10.RUSSELL S. WINER William Joyce Professor of Marketing ...

Sep 19, 2012 ... Lehmann, Donald R. and Russell S. Winer (2005), Product Management, 4th ed., Burr Ridge,. IL: Irwin/McGraw-Hill. Translated into Chinese ...

PDF Book Title: CV_RWINER_20120919
Link to file: www.stern.nyu.edu 250




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11.Guidelines for the Analysis of IT Business Models and Strategic ...

software to IT-product management while integrating business and technical issues. ..... [3] D.R. Lehmann, R.S Winer, Product Management,. McGraw Hill 2004.

PDF Book Title: GHERZWURM-GUIDELINESANALYSIS
Link to file: computingscience.nl 0




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12.Recommended Readings - Cengage Learning

Baker, M. and Hart, S., Product Strategy and Management (Harlow: Pearson/FT, 2007). • Lehmann, D. and Winer, R., Product Management (Boston, Mass.

PDF Book Title: REC_READING
Link to file: www.cengage.co.uk 0




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13.Situation Analysis II: Company & Competitor ... - StephanSorger.com

•Some material adapted from: Lehmann & Winer, “Analysis for Marketing Planning”, 7th ed. •Some material adapted from: Kotler & Keller, “Marketing Management”, 13th ed ... Examples of great people, great products, and great service ...

PDF Book Title: MKTGPLNG_PPT_CHAP3_COMPANYANYL_V1
Link to file: www.stephansorger.com 0




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14.B6012 Management Accounting

Donald Lehmann and Russell Winer, Product Management, 2002, McGraw Hill. Thomas T. Nagle and Reed K. Holden, The Strategy and Tactics of Pricing, 2nd ...

PDF Book Title: B6926
Link to file: ecsocman.hse.ru 1




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15.BIBLIOGRAPHY

16 January: 18. Lehmann, DR & Winer, RS. 1997. Product management. New York: Irwin/McGraw-Hill. Leone, RL. 1996. Branding and brand equity. Hyperlink ...

PDF Book Title: 09BIBLIOGRAPHY
Link to file: uir.unisa.ac.za 0




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16.AN EMPIRICAL ANALYSIS OF FIRM PRODUCT LINE DECISIONS

Despite the importance of product line management as a competitive tool, ... segments are targeted (Hisrich and Peters 1991; Lehmann and Winer 1997).

PDF Book Title: FIRM_PRODUCT_LINE_DECISIONS
Link to file: public.kenan-flagler.unc.edu 0




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