9.Who's really biting you - Academy of Marketing
competing brands in the same product category, but also from other categories that might meet ... Lastly, Lehmann and Winer define budget competition as anything ... For managers this offers the chance to assess the proposed benefits of new ...
10.RUSSELL S. WINER William Joyce Professor of Marketing ...
Sep 19, 2012 ... Lehmann, Donald R. and Russell S. Winer (2005), Product Management, 4th ed., Burr Ridge,. IL: Irwin/McGraw-Hill. Translated into Chinese ...
11.Guidelines for the Analysis of IT Business Models and Strategic ...
software to IT-product management while integrating business and technical issues. .....  D.R. Lehmann, R.S Winer, Product Management,. McGraw Hill 2004.
12.Recommended Readings - Cengage Learning
Baker, M. and Hart, S., Product Strategy and Management (Harlow: Pearson/FT, 2007). • Lehmann, D. and Winer, R., Product Management (Boston, Mass.
13.Situation Analysis II: Company & Competitor ... - StephanSorger.com
•Some material adapted from: Lehmann & Winer, “Analysis for Marketing Planning”, 7th ed. •Some material adapted from: Kotler & Keller, “Marketing Management”, 13th ed ... Examples of great people, great products, and great service ...
14.B6012 Management Accounting
Donald Lehmann and Russell Winer, Product Management, 2002, McGraw Hill. Thomas T. Nagle and Reed K. Holden, The Strategy and Tactics of Pricing, 2nd ...
16 January: 18. Lehmann, DR & Winer, RS. 1997. Product management. New York: Irwin/McGraw-Hill. Leone, RL. 1996. Branding and brand equity. Hyperlink ...
16.AN EMPIRICAL ANALYSIS OF FIRM PRODUCT LINE DECISIONS
Despite the importance of product line management as a competitive tool, ... segments are targeted (Hisrich and Peters 1991; Lehmann and Winer 1997).