1.Problems and Strategies in Services Marketing .
Valarie A. Zeithaml, A. Parasuraman, & Leonard L. Berry. Problems and Strategies in. Services Marketing. This article compares problems and strategies cited in ...
PROBLEMS AND STRATEGIES IN SERVICES MARKETING
2.Service Quality Delivery Through Web Sites: A Critical Review of ...
chasing, and delivery of products and services (Zeithaml et al. 2000). As can be observed in this definition, the. Journal of the Academy of Marketing Science.
SERVICE QUALITY DELIVERY THROUGH WEB SITES- A CRITICAL REVIEW OF EXTANT KNOWLEDGE
3.A Conceptual Model of Service Quality and Its Implications for Future ...
A. Parasuraman and Valarie A. Zeithaml are Associate Professors of. Marketing, and ..... cusses the gaps on the service marketer's side (GAPI,. GAP2, GAP3 ...
A CONCEPTUAL MODEL OF SERVICE QUALITY AND ITS IMPLICATIONS FOR FUTURE RESEARCH
4.SERVICES MARKETING - Dwayne D. Gremler
SERVICES. MARKETING. Zeithaml. Bitner. Gremler. Valarie A. Zeithaml. University of North Carolina. Mary Jo Bitner. Arizona State University. Dwayne D.
5.Service intangibility and its impact on consumer expectations of - IEI
a service or product (Zeithaml and Bitner, 1996). This characteristic has a profound effect on the marketing of services (Lovelock, 1991; Rushton and. Carson ...
6.177 5 CHAPTER 5 - UPeTD - University of Pretoria
MARKETING AND BENCHMARKING FOR BEST PRACTICE. Improving service quality (Zeithaml & Bitner: 2003) is a strategy for keeping customers as well as ...
7.ISBN 978-960-98740 ISSN 1792-0965
2nd Biennial International Conference on Services Marketing ...... Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1988), —SERVQUAL: a multi-item scale for ...
2BIC - CONFERENCE PROCEEDINGS
8.Essentials of Services Marketing - NUS Business School
Essentials of Services Marketing ... Part II: Applying the 4 Ps of Marketing to Services. 94 ..... According to Valarie Zeithaml, Roland Rust, and Katharine Lemon, it ...