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1.Problems and Strategies in Services Marketing .

Valarie A. Zeithaml, A. Parasuraman, & Leonard L. Berry. Problems and Strategies in. Services Marketing. This article compares problems and strategies cited in ...

PDF Book Title: PROBLEMS AND STRATEGIES IN SERVICES MARKETING
Link to file: areas.kenan-flagler.unc.edu 0




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2.Service Quality Delivery Through Web Sites: A Critical Review of ...

chasing, and delivery of products and services (Zeithaml et al. 2000). As can be observed in this definition, the. Journal of the Academy of Marketing Science.

PDF Book Title: SERVICE QUALITY DELIVERY THROUGH WEB SITES- A CRITICAL REVIEW OF EXTANT KNOWLEDGE
Link to file: areas.kenan-flagler.unc.edu 0




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3.A Conceptual Model of Service Quality and Its Implications for Future ...

A. Parasuraman and Valarie A. Zeithaml are Associate Professors of. Marketing, and ..... cusses the gaps on the service marketer's side (GAPI,. GAP2, GAP3 ...

PDF Book Title: A CONCEPTUAL MODEL OF SERVICE QUALITY AND ITS IMPLICATIONS FOR FUTURE RESEARCH
Link to file: areas.kenan-flagler.unc.edu 0




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4.SERVICES MARKETING - Dwayne D. Gremler

SERVICES. MARKETING. Zeithaml. Bitner. Gremler. Valarie A. Zeithaml. University of North Carolina. Mary Jo Bitner. Arizona State University. Dwayne D.

PDF Book Title: TEXTBOOK_FLIER_6TH_EDITION
Link to file: www.gremler.net 0




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5.Service intangibility and its impact on consumer expectations of - IEI

a service or product (Zeithaml and Bitner, 1996). This characteristic has a profound effect on the marketing of services (Lovelock, 1991; Rushton and. Carson ...

PDF Book Title: ARTIKELGRUPPA2
Link to file: www.iei.liu.se 0




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6.177 5 CHAPTER 5 - UPeTD - University of Pretoria

MARKETING AND BENCHMARKING FOR BEST PRACTICE. Improving service quality (Zeithaml & Bitner: 2003) is a strategy for keeping customers as well as ...

PDF Book Title: 03CHAPTERS5-6
Link to file: upetd.up.ac.za 0




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7.ISBN 978-960-98740 ISSN 1792-0965

2nd Biennial International Conference on Services Marketing ...... Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1988), —SERVQUAL: a multi-item scale for ...

PDF Book Title: 2BIC - CONFERENCE PROCEEDINGS
Link to file: afroditi.uom.gr 0




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8.Essentials of Services Marketing - NUS Business School

Essentials of Services Marketing ... Part II: Applying the 4 Ps of Marketing to Services. 94 ..... According to Valarie Zeithaml, Roland Rust, and Katharine Lemon, it ...

PDF Book Title: 2_CHAPTER12
Link to file: bschool.nus.edu.sg 30




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