1. MANAGING CUSTOMER RELATIONSHIPS
Companies are increasingly focused on managing customer relationships, ... CRM is a strategic approach concerned with creating improved shareholder value through the ..... research provides a conceptual framework for understanding how ...
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2. Customer Relationship Management Strategy (A Teaching Case Study)
Peppers, D. & Rogers, M. (2004) “Roots of Customer Relationship Management”, in. Managing Customer Relationships: A Strategic Framework, John Wiley & Sons, ...
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3. Robert Spencer
5.3.2 The Strategic Value Issue in Managing Customer Relationships ..... marketing require a framework of strategic planning which integrates the dimensions ...
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4. mCRM's New Opportunities of Customer Satisfaction
[22] Peppers, D., Rogers, M. (2004), Managing Customer Relationships: A. Strategic Framework, Wiley, Hoboken, NJ, . [23] Perry, C. (1998), "Process of case ...
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5. Utilizing Customer Experience Management to Build Stronger ...
Jan 1, 2010 ... Managing Customer Relationships: A Strategic Framework. Hoboken,. NJ: Wiley, 2004. Shostack, G. Lynn. “Designing services that deliver. ...
Utilizing%20Customer%20Experience%20Management%20to%20Build%20Stronger%20Customer%20Relationships |
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6. What lies behind the concept of customer - Redalyc. What lies ...
Managing customer relationships: a strategic framework. Hoboken, NJ: Wiley. Raman, P., Wittmann, C. M., & Rauseo, N. (2006). Leveraging CRM for sales: the ...
84160103 |
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7. Managing Customer Relationship Capability for Superior Customer ...
[8] Day, G.S. “Managing marketing relationships,” Academy of Marketing ... [17] Payne, Adrian and Pennie Frow, “A Strategic Framework for Customer ...
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8. A strategic framework for the selection and evaluation of e ...
models through a strategic framework and then quantifies the benefits of ..... For example, e-CRM is used for managing customers and customer relationships ...
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