1. Gender and the Psychological Meaning of Fashion Brands Richard ...
Richard Elliott, Lancaster University, United Kingdom ... for strategic brand concept-image management are discussed. INTRODUCTION ...
second%20conference.Gender%20and%20the%20Psychological%20Meaning(p.99) | 
www.acrwebsite.org
2. Brand Literacy: Consumers' Sense-Making of Brand Management
Keller, Kevin Lane (2003), Strategic Brand Management: Building, Measuring ...
v33_10591 | www.acrwebsite.org
3. “ “
Strategic Brand Management. Richard Elliott, Professor of Marketing and Consumer Research, University of Bath School of Management, and Fellow of St Anne's ...
Marketing | www.oup.co.uk
4. Responses to schema-incongruent advertising information
Keller, Kevin Lane (2003), Strategic Brand Management: Building, Measuring, ... Percy, Larry and Richard Elliott (2005), Strategic Advertising Management. ...
Halkias | www.labsi.org
5. The nature of trust in brands: a psychosocial model
Richard Elliott is Professor of Marketing and Consumer Research at the University of Bath ... He worked for 12 years in brand management with ...
19_EJ_Trust | iscrat.org
6. Journal of Service Research
Jul 23, 2010 ... Elliott, Richard and Kritsadarat Wattanasuwan (1998), “Brands as Sym- ... ¾¾¾ ( 1998), Strategic Brand Management: Building, Measuring and ...
178.full | jsr.sagepub.com
7. Relational Branding: An Empirical Investigation into Structure of ...
Elliott, Richard., Kritsadarat Wattanasuwan., 1998. "Brands as symbolic resources for the ... Strategic brand management: Building, measuring, and managing ...
RBrodie_1 | conferences.anzmac.org
8. Corporate Connections The Bath Advantage
Professor Richard Elliott. “I joined the School of Management in January 2007 as Professor of ... I have published books on Strategic Brand Management, ...
corp_connect | www.bath.ac.uk
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